RECMA is one of the leading independent research firms that evaluates and monitors the media agency industry. The available datasets and reports focus on the Italian market and feature an assessment of media agencies based on 19 key performance indicators (KPIs), including competitiveness in pitches, new business wins/losses/retention, awards, client growth, top management stability, digital service staffing, and top clients. These KPIs help identify each agency’s profile, highlighting their strengths and weaknesses. Additionally, the dataset includes an annual ranking based on market share within the industry.
The Library provides access to: Advertiser Online Database Italy (Excel dataset: three years of spend data and media agency partnerships for the top advertisers) and Italy Domestic Report (PDF format: includes Qualitative Evaluation and Overall Activity Volume Report).
Allowed Domains
studenti.luiss.it, luiss.it, luissbusinessschool.it, luissbusinessschool.nl, studenti.luissbusinessschool.it, studenti.luissbusinessschool.nl, studenti.luissexecutivemanagementeducation.it